Physical Therapy Logo
There are a couple things you should keep in mind when designing your physical therapy. By following these considerations, you should be able to develop a physical therapy or medical logo which
stands out among your competition and speaks to your target audience.
Choose the color of your physical therapy logo wisely- Most medical logos, including physical therapy logos, seem to use the same typical color schemes associated with the medical industry.
While, these color schemes seem appropriate for medical industry and your physical therapy logo design, they don't make sense because they are overused and may have a negative impact on emotion.
Personally, when I see a medical logo use the typical blue and green hues, it does not give off a warm feeling. Instead, it reminds me of the inside of a medical facility such as a hospital.
When designing your physical therapy logo, one way to stand out and make a statement, is to focus on warmer color tones such as oranges and reds. Nobody said you had to stick with the color
of a hospital gown for your physical therapy logo design. By adding a warmer color scheme, you can give off a more positive message without even saying anything.
No more than two colors in your medical logo design- When designing your physical therapy logo, keep the the number of colors used to a minimum. The main reason for this
is to keep costs low. The more colors you have in your physical therapy logo, the more it will cost to print forms of communication such as your physical therapy
business card, letterhead, physical therapy brochure, etc. Imagine if you run out of your physical therapy business cards several times a year and have to pay an extra amount of
money just to print you 3-4 color physical therapy logo. There are many successful and dynamic logo designs which only use 1 or 2 colors.
Design your physical therapy logo with unique symbols and type- It is an all too common practice to use typical and common symbols when designing medical logos as well as physical therapy
logos. When designing your physical therapy logo, try and come up with a symbol which is unique to physical therapy - or a symbol which is universal which can be applied to physical therapy.
For example, you could use a shield to symbolise "protection." By using a symbol typical or common with physical therapy, you are basically telling your target audience that you are
a "typical" therapy office. Wouldn't you rather stand out among your competition and give your target market a fresh and new perspective? You do not need a symbol for your physical therapy or medical logo design.
Instead, you can just focus on the design of the type. By designing a unique type face for your physical therapy logo, you can make even a bigger impact than you can by designing
a symbol which is unique.
Make sure your logo is a successful black and white logo - You will be surprised how many graphic designers still mess this one up. It is very important that your physical
therapy logo design work as well in black and white as it does in color. There will be many times you will need to use a black and white version of your PT logo. For example, when you fax
a document or make a black and white copy on a copier machine. If your physical therapy logo is not designed correctly, it may be easy to read when it's in color but more difficult to read
in black and white if not unreadable.
By following these four considerations of logo design, you can avoid some of the pitfalls of logo design and help create yourself an unique and dynamic physical therapy logo.